Can You See Me? Firms Are Redesigning Sites for AI Visibility

Generative AI is changing how legal services are delivered and how consumers search for law firms. Many firms are noticing a drop in website traffic due to ineffective site structures, prompting them to redesign their websites for better compatibility with AI language models. Former LMA president Kevin Iredell stated, “Your website should use keywords that chatbots can read and associate with the right firm.”